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TRAVEL INSPIRATION
SALTWATER TRAVEL COMPANY


Benefits of Working With a Travel Advisor: How I Design Your Vacation From Start to Finish
By Lori Crittenden, Owner of Saltwater Travel Company Your vacation time is valuable. Planning it shouldn’t require weeks of research, dozens of browser tabs, and evenings spent figuring out how to get from one place to the next. I’m Lori Crittenden, owner of Saltwater Travel Company, a boutique travel agency based in Lincoln, California. I help busy professionals, couples, and groups plan custom European vacations, ocean and river cruises, all-inclusive getaways, and shared

Saltwater Travel Company
Sep 306 min read


How Far in Advance Should You Book Your Vacation? A Travel Advisor's Guide for 2026
When should I book my vacation? Gone are the days when travelers could count on scoring amazing last-minute deals. Today's travel industry works very differently. Airlines, cruise lines, and hotels use dynamic pricing, meaning prices fluctuate based on demand. As cabins, rooms, and flights fill up, prices usually increase—not decrease.

Saltwater Travel Company
Jun 193 min read


Group Travel, Reimagined for Gen X
Gen X Group Tours—a new approach to group travel built specifically for travelers who want great destinations, memorable experiences, and plenty of fun without feeling like they’re on a retirement bus tour.

Saltwater Travel Company
Jan 133 min read
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